Tried and Tested

Business Traveller October 2007

Hoxton

What’s it like? Contrary to popular belief, there is no shortage of budget accommodation in London, providing you are flexible about location, and the level of service and amenities you require. Lead out of ease of the city of London, and you’ll find most of the major brands. Express by Holiday Inn, Travel Lodge, Ibis and Mercure. You’ll also find something very different indeed: the Hoxton. This new build property on great Eastern Street is a designer hotel with a difference – it is affordable. It is the brainchild of Sinclair Beecham, one of the founders of the Pret a Manger sandwich bar company, he is passionate on the subject of the customer, and, usually has backed this passion with action. The lobby of the hotel is a double height space with bare brick walls, modern sculptures; low slung comfy seating around an oversized fireplace, and a leather reception desk with items for sale. So far so normal;